BMW got banned for Blackhat SEO – This topic is all over the internet blogs and forums.
The site in question is Bmw.de and NOT Bmw.com.
What can you learn from this.
Plenty of things :
1.It’s for everyone : Google is not just punishing the small sites or blogs but even the biggies like BMW(they had a pagerank of 7). They have made things clear. If you break the webmaster guidelines – YOU WILL BE PUNISHED – No matter what ! – Does not matter who or what you are. Google just wants to keep building a better search engine and anyone who is breaking their guidelines will be punished.
2.What not to do : Do not use methods of doorway pages/cloaking , Javascript redirects and all those things that are against the google webmaster guidelines.
3.Do not give full control to a seo company : If your site is being maintained by a webmaster or a third party seo company, make sure you do not give full control or atleast make sure that proper techniques/tactics are being followed and that no guideline is broken or illegal spamming techniques used (Read article “stay away from Fake seo companies”).
Regards,
Jimmy Thakkar
(Search engine optimization and web promotion training camp)
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