How do you define affordable search engine optimization ?
Search engine optimization that is cheap can certainly not be defined as affordable search engine optimization as such low cost services that are provided are either not 100% effective or do not cover all the aspects of SEO.
According to me an affordable SEO service is one which not only fits your budget but also covers all the aspects of seo that are required to be done on your website to improve its search engine ranking.
So how do you decide which search engine optimization service is best yet affordable for you.
I. Go for a company that has been there for a long time. Go for a company that is reliable. You can do this by checking the Company details :
a) How long their domain has been registered – The older the better.
b) Does the company provide email id and telephone numbers – A company that just offers you a contact/feedback form is not good enough. Email can be hidden for spam purposes but some details have to be provided.
c) Check history – Has the company ever indulged itself into BlackHat Seo – Avoid such SEO companies.
II. Check to see what all things are covered in your package.
a) See thoroughly what all is covered in your Seo package. Shortlist sites and do a comparison.
b) Time period – How much time will it take for the SEO to be done.
c) Testimonials – It is best to read and check what other people are saying about the Seo company rather than reading the claims and guarantee details of the search engine optimization company provided by the company itself. Moreover, if there is any company that boasts itself by saying they can provide a top ranking then avoid it as no company can guarantee you rankings. Read article by Jimmy Thakkar on ‘beware of fake seo’.
III. Check to see what all areas are covered.
a) Is it only for Google? – Go for an affordable SEO company that does overall SEO for all search engines.
b) Make sure the techniques followed are according to Webmaster guidelines provided by major search engines.
c) Latest trends and areas need to be covered – Example currently the areas are blogging, content marketing, social media promotion and long term branding instead of short term link building.
Affordable SEO Services:
Affordable SEO for small businesses is not the same as affordable SEO services packages for an individual because each and every entity has a different requirement and a different SEO goal to achieve. Search engine optimization for a big company could have a totally different meaning of affordability compared to a new startup.
The scope and definition of affordable SEO ranges:
A. Small business search engine optimization includes optimising the website so that the small business website can get traffic. An individual or a consultant might have different goals for his website so his SEO requirements will be different compared to a big portal; for example a consultant might only be looking for calls or enquiries regarding his services and not be looking for conversion rate optimisation, pay per click ads or social media promotion in his SEO package.
B. Affordable Seo Packages for small business – So let’s say a search engine optimization agency might be quoting a company X amount per month for their SEO services – now these SEO plans might be affordable for a big organisation but at the same time the same rate might not be affordable to a small business or a work from home consultant running a small website.
C. Another thing that matters is your location because rates might be high where you are located so you might have to look at other places where the cost of search engine optimisation is not as high as where you currently live. Example, rates for search engine optimization in New York might be much higher compared to rates of search engine optimisation in Mumbai, India. So if you cannot afford the higher rates which are charged by agencies in New York for search engine optimisation then you can look for affordable search engine optimization packages in India.
An article by Jimmy Thakkar (Owner of an affordable SEO agency in Mumbai, India.)
JimmyThakkar.com has affordable SEO Plans for small website owners and individuals that are running their own websites. It does not matter where you are located, whether it is Mumbai or Malibu or Dubai as our affordable SEO specialists can individually handle all from one location like we have been doing for more than 16 years.