BMW got banned for Blackhat SEO – This topic is all over the internet blogs and forums.
The site in question is Bmw.de and NOT Bmw.com.
What can you learn from this.
Plenty of things :
1.It’s for everyone : Google is not just punishing the small sites or blogs but even the biggies like BMW(they had a pagerank of 7). They have made things clear. If you break the webmaster guidelines – YOU WILL BE PUNISHED – No matter what ! – Does not matter who or what you are. Google just wants to keep building a better search engine and anyone who is breaking their guidelines will be punished.
3.Do not give full control to a seo company : If your site is being maintained by a webmaster or a third party seo company, make sure you do not give full control or at least make sure that proper techniques/tactics are being followed and that no guideline is broken or illegal spamming techniques used (Read article “stay away from Fake seo companies”).