What advertisers are looking for

In general, advertisers are looking most for three qualities that we will detail in a moment. Regardless or whether your eBiz possesses one, all, or none of these qualities, you will always be able to sell advertising on your site in one way or another. However, the terms will vary dramatically. Best Case Scenario (CPM) – If your eBiz has all three qualities, you will be able to charge top dollar rates on a CPM basis. CPM stands for cost per thousand. The thousand refers to a thousand “impressions.” An impression is how many times an ad is displayed in front of a visitor’s eyes. This is also referred to as “page views.” A ballpark for top CPM rates is $15-$50 depending on the specific characteristics of your site’s general audience. Numbers Breakdown – So if you have an eBiz site that attracts 100,000 visitors per month and the average visitor visits 10 pages on your web site, you would have 1,000,000 impressions per month. That is 1,000 x 1,000. And since CPM refers to “1000 visitors,” that is 1000 x your CPM rate (let’s say $25) – So your monthly ad revenues would be $25,000. Not bad for a month’s work! But remember this is for sites that advertisers highly value. More Common Scenario (Pay-Per-Click) – Other sites that do not possess all three of the desired qualities will either earn a lesser CPM rate or will have to earn money on a “pay-per-click” basis. This means that you will only be paid whenever an ad that is displayed on your site is actually clicked on. Pay-per-click rates...