Jimmy Thakkar blog

Finally the google + pages is here.

You can get your page by visiting the link below :
https://plus.google.com/pages/create

It will be available to general public in a couple of days. Currently if you visit the google+ pages link to create a page then you might receive this message :

“Thanks for your interest in Google+ Pages, but we haven’t finished releasing them to everyone. Please check back soon.”

I somehow feel this will be better than facebook pages and will also be looked upon by business owners and more seo people (with their +1 button offers).

Have a look :

Checkout more about Google+ pages by seeing the video at the link below :
http://youtu.be/8Ccf5GxM7vg

Interesting to see your Google plus profile in the Google search engine result pages.

There have been questions as to how Matt cutts photo is showing besides his website in the SERPS. Well the answer lies only with google but if you want something similar then checkout the result below :

+1 is live on big G.

Yes i already know that google has launched +1 button few days back but this is the first time i am seeing them on search engine result pages. This is a great feature which could compete with Facebook likes in the future.

Google should be smart enough to handle the +1 hits as I am sure people are going to buy +1 hits like they went and bought facebook fans/likes and twitter followers.

Here is a screenshot below showing +1 button live on Google.com (click to enlarge).

For those who want to see a demo of this button in action and what it does, just goto Google.com and see the + 1 button on the serps.

Also note this point below which is mentioned by Google :

“Publishers may not direct users to click the +1 Button for purposes of misleading users. Publishers should not promote prizes, monies, or monetary equivalents in exchange for +1 Button clicks”

If you wish to add the +1 button to your site then use the code below :

<script type=”text/javascript” src=”http://apis.google.com/js/plusone.js”></script>

(The above code goes in the head section of your web page)

<g:plusone size=”small” href=”http://www.yourWebdomainURLhere.com”></g:plusone>

(Place the above code on the web page where you would like to add the +1 icon)

Regards,

Jimmy Thakkar

Google’s answer to Facebook’s like button is the +1.

You can display the +1 button to show what you like or recommend on the internet. You can display the +1 button on a number of pages like you webpage, blog or even your article link/ad. More than this you will also be able to see the button besides the Google search results.

If you choose to show your +1 tabs publicly then visitors of your Google profile can view all the links you have +1’d. However, If you decide to keep your tab private then only you will be able to view the content of your personal +1 tab.

Be ready for +1 seo and promotion coming your way soon

In general, advertisers are looking most for three qualities that we will detail in a moment. Regardless or whether your eBiz possesses one, all, or none of these qualities, you will always be able to sell advertising on your site in one way or another. However, the terms will vary dramatically.

• Best Case Scenario (CPM) - If your eBiz has all three qualities, you will be able to charge top dollar rates on a CPM basis. CPM stands for cost per thousand. The thousand refers to a thousand “impressions.” An impression is how many times an ad is displayed in front of a visitor’s eyes. This is also referred to as “page views.” A ballpark for top CPM rates is $15-$50 depending on the specific characteristics of your site’s general audience.

• Numbers Breakdown – So if you have an eBiz site that attracts 100,000 visitors per month and the average visitor visits 10 pages on your web site, you would have 1,000,000 impressions per month. That is 1,000 x 1,000. And since CPM refers to “1000 visitors,” that is 1000 x your CPM rate (let’s say $25) – So your monthly ad revenues would be $25,000. Not bad for a month’s work! But remember this is for sites that advertisers highly value.

• More Common Scenario (Pay-Per-Click) - Other sites that do not possess all three of the desired qualities will either earn a lesser CPM rate or will have to earn money on a “pay-per-click” basis. This means that you will only be paid whenever an ad that is displayed on your site is actually clicked on. Pay-per-click rates generally vary from around 2 cents to 25 cents per click. And typical click-thru rates range from .2%(1/5 of 1%) to 4% of impressions. So if you receive 15 cents per click and 2% of your visitors click on each ad, you will receive the equivalent of $3 CPM. This will generally result in far less money than CPM but it is the most common form of advertising on small eBiz sites.
• THREE IMPORTANT QUALITIES – The three qualities of an eBiz that we mentioned earlier, which are most in demand by advertisers, are:

• High Traffic Volume – Advertisers much prefer to purchase ad space on web sites that deliver a high volume of traffic. The main reason for this is a practical one. If your site only gets 1000 page views per months, even with a high CPM rate of $25, you would only be getting paid $25/month. Yet, someone from the advertiser’s end would still have to oversee your account, checks would have to be cut, reviews of your integration of the ad would have to be done, etc. The man-hours spent on your small account could never be justified.

The top-of-the-line ad brokers (middlemen between the advertisers and you) usually require you to be receiving over 100,000 page views per month before they will sell your ad space on a decent CPM basis. The top ad broker, DoubleClick, won’t even consider you unless you have a minimum of 1,000,000 page views per month.

• Focused Audience – Advertisers love to find certain segmented audiences that would be particularly receptive to the service or product that the advertiser sells. If your eBiz attracts a random audience with no particular demographic characteristics in common nor any special audience interests in common, you will have a harder time attaining top dollar ad revenue. On the other hand, if your eBiz attracts primarily a certain age group and/or gender, or sports enthusiasts, piano players, business travelers, etc., you will be very attractive to certain advertisers who want to be seen by your audience.

• Lucrative Market Category – A focused audience is good but if your site is focused on people who want to live on Mars, there aren’t many companies in the Martian real estate business who want to get their message across to your visitors.

Lucrative audience categories always include rich people. If your site serves a high-class clientele, you may have to beat potential advertisers off with a stick. Other lucrative markets include travelers, real estate, autos, businesspeople, likely shoppers in any number of retail categories, etc. Also, audiences in age groups somewhere between 15 and 34 are usually more desirable as advertisers often want to target audiences who they believe are not yet set in their spending ways. These are all generalizations as many various focused audiences can find a good advertiser match.

Regards,

Jimmy Thakkar

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